So, you're starting a new title. You have the prototypes, the first few issues outlined, an editorial calendar, your pre-press lined up, costs nailed down...
And now you need a web site. To extend your brand, archive your back issues, communicate with your readers, and upsell your advertisers. But you don't want to buy in to having a whole "IT department" - running a magazine should be an editorial focus, not a technical one, after all.
That's why Gazette is the perfect solution.
Fast to set up, no hocus pocus technobabble. All the tools you need to get your magazines online in a timely fashion without technical knowledge.
Gazette is no lightweight.
It might be easy to use, but that's the result of years of experience building tools for magazine publishers. It's a Content Management System with a long history - a history that includes combined circ of over 1 million, and is truly capable of supporting your whole stable of publications - the record holder currently manages seven publications, two branded live events and a slew of sponsored microsites with a single Gazette installation!
Of course, if you have web design and development expertise inhouse, they can weave their magic with the Gazette backend systems, to customize the standard features to your specific needs.
Gazette comes with a standard membership model, allowing you to hide premium content behind a members-only gateway.
Gather public comments on all magazine articles. Allow visitors to add comments to Blog postings. Comments can be switched on or off for individual pages.
Visitors can vote on simple polls and see the tallied results. Build very complex surveys using the Gazette tools and have the results emailed to your staff, sponsors, or online partners, immediately. You can choose to make any results public, or hidden.
Allow trusted third party contributors to build their own columns, using the Gazette blogging tools.
Need a fully self-contained microsite for a special sponsorship deal? With Gazette, you can integrate selected editorial content, and use your own set of keywords to build special-interest microsites - with their own custom designs.
Gather email addresses on your site for opt-in email newsletters, or import an existing subscriber database. Gazette has a built-in email publication and distribution engine. Or export the gathered lists direct into your own bulk emailer.
Gazette has a super fine-grained membership and subscription model. Which means that you can distinguish between online users, print subscribers, survey respondents, or simple registered visitors. Quickly search for users, update their subscriptions, or indeed let them do all their subscription management online. We have code to tie your online users into your existing fullfillment house.
Gazette has integration code to some of the major banner advert management systems. And we'll add yours if it's not already on our list.
All web traffic is logged continuously, and your web logs are available 24 hours a day for download. Gazette also talks nicely to traffic analysis software like Urchin, which automatically downloads logs daily for processing.
Your data is NEVER locked in to Gazette. You have 24 hour access to all your database data, customized templates and site specific HTML CSS and Javascripts, uploaded images and files. Gazette builds ISO disk images for you every night - simply click to download the entire backup!
18 Apr 2005 @ 3:57 PM
Gazette users have access to online video tutorials which guide them through many of the feature tools.
Market Intelligence Specialists - track your industry and publish your knowledge to paying subscribers.
Organizations and Associations - keep your members informed with a web site and email news. Secure members logins.
Magazine Publishers - leverage your editorial online, with no need for a dedicated web technology team. Scales to 500,000 circ.